Creative Consulting
By Anthony Buono
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“Management consultants are different: they are in a relationship business and are responsible only to their clients.”
One might wonder about the secrets to success that only management consultants seem to know. While it is a profession that many wanted to practice before the financial crisis, it also has some uncertainties regarding its efficiency and some dark secrets to discover. This book unveils some interesting academic papers on this topic and some empirical researches that complete our image about the area of management consulting. Read the rest of this entry »
25 Awesome Business Books Covers
Very often a book is judged after its cover, and this usually translates into the fact, that you buy a book only by judging the cover. Some incredible books have awful covers, some lousy books have incredible covers, but not to often you see books with great content and great covers. This is a post about book covers and mostly, about books with great content.
1. Delivering Hapiness – Tony Hsieh
Tony Hsieh is an amazing CEO, Zappos is a really incredible company that really serves its clients, the books has great reviews and I really enjoy the design because it delivers the Zappos image, one of a great company with excellent customer service, a real leader in the industry of servicing. This book is about passion and I really can feel that.
The Strategy and Tactics of Pricing
By John. E. Hogan, Thomas T. Nagle
“quote”
It is said that everything has a price. Every other business book mentions at one point or another that you should cut costs and drop the price. Or that you should increase the price and get maximum profits. The price of the products sold is one of the 4 elements of the marketing mix and is a central element of every business. So how do you set the correct price? Read the rest of this entry »
Blink
By Malcolm Gladwell
“We live some experiences, we think at them, we create a theory and in the end we sum up, 2 plus 2. This is how we learn.”
Did you ever base on your intuition? Did it pass through your mind, why those feelings come when you are attracted or not by someone or something?
You say that you base on your intuition or you had a feeling. But do you actually know what happens in your mind in those 2 seconds? Blink tries to explain why we find attractive or not an object from the first moment we see it (even if we didn’t have a lot of time to analyze it), why we have a reaction in those 2 seconds, why we think without thinking. Read the rest of this entry »
Buzzmarketing
By Mark Hughes
“Fasten your seat belt. You are about to experience some turbulence, because that’s what happens when you leave the solid ground of convention behind.”
It is hard in a world of choices to be unique, to differentiate yourself from the crowd. That’s why even if you are not similar with the one near you, you try somehow to break the rules and make a step in front. Because the jungle nowadays doesn’t consist in the fight for survival, but in the fight for making things differently.
When it is about companies, the things are getting worse. Because in the big amount of advertising methods we are shoot with, there are a few who really remain in our minds. Some people became immune to advertising, so they need a stronger stimulus to catch their attention. Read the rest of this entry »